Large language models (LLMs) are now used in settings such as Google's AI Overviews, where it summarizes multiple long documents. However, it remains unclear whether they weight all inputs equally. Focusing on abortion-related news, we construct 40 pro-neutral-con article triplets, permute each triplet into six input orders, and prompt Gemini 2.5 Flash to generate a neutral overview. We evaluate each summary against its source articles using ROUGE-L (lexical overlap), BERTScore (semantic similarity), and SummaC (factual consistency). One-way ANOVA reveals a significant primacy effect for BERTScore across all stances, indicating that summaries are more semantically aligned with the first-seen article. Pairwise comparisons further show that Position 1 differs significantly from Positions 2 and 3, while the latter two do not differ from each other, confirming a selective preference for the first document. The findings present risks for applications that rely on LLM-generated overviews and for agentic AI systems, where the steps involving LLMs can disproportionately influence downstream actions.

Large Language Models (LLMs) have become essential in many Natural Language Processing (NLP) tasks, leveraging extensive pre-training and fine-tuning to achieve high accuracy. However, like humans, LLMs exhibit biases, particularly positional biases such as primacy and recency effects, which can influence the accuracy of the answers. The primacy effect-where items presented first are more likely to be remembered or selected-plays a key role in Multiple Choice Question Answering (MCQA), where the order of answer options can affect prediction outcomes. This study focuses on primacy bias in fine-tuned LLMs: We first show that fine-tuning amplifies this bias, probably due to exposure to human-like patterns. Hence, we strategically leverage this effect by reordering response options based on semantic similarity to the query, without requiring knowledge of the correct answer. Our experimental results show that this approach significantly improves performance in MCQA. More generally, our findings underscore the dual nature of biases as both challenges and opportunities, offering insights for bias-aware model design and NLP applications.

The performance of Large Language Models (LLMs) often degrades when crucial information is in the middle of a long context, a "lost-in-the-middle" phenomenon that mirrors the primacy and recency effects in human memory. We propose that this behavior is not simply a flaw indicative of information loss but an adaptation to different information retrieval demands during pre-training: some tasks require uniform recall across the entire input (a long-term memory demand), while others prioritize the most recent information (a short-term memory demand). Consistent with this view, we show that this U-shaped performance curve emerges when LLMs (GPT-2 and Llama variants) are trained from scratch on two simple human memory paradigms simulating long-term and short-term memory demands. Our analysis reveals that while the recency effect directly aligns with short-term memory demand in the training data, the primacy effect is induced by the uniform long-term memory demand and is additionally influenced by the model's autoregressive properties and the formation of attention sinks. Our main findings from simple human memory paradigms also generalize to a sequence completion task, which more closely resembles the next-token prediction process in LLM pre-training. Together, our findings reveal how information retrieval demands, model architecture, and structural attention dynamics during model training can jointly produce positional bias observed in LLMs.

We study the primacy effect in three commercial LLMs: ChatGPT, Gemini and Claude. We do this by repurposing the famous experiment Asch (1946) conducted using human subjects. The experiment is simple, given two candidates with equal descriptions which one is preferred if one description has positive adjectives first before negative ones and another description has negative adjectives followed by positive ones. We test this in two experiments. In one experiment, LLMs are given both candidates simultaneously in the same prompt, and in another experiment, LLMs are given both candidates separately. We test all the models with 200 candidate pairs. We found that, in the first experiment, ChatGPT preferred the candidate with positive adjectives listed first, while Gemini preferred both equally often. Claude refused to make a choice. In the second experiment, ChatGPT and Claude were most likely to rank both candidates equally. In the case where they did not give an equal rating, both showed a clear preference to a candidate that had negative adjectives listed first. Gemini was most likely to prefer a candidate with negative adjectives listed first.

Human and animal memory for sequentially presented items is well-documented to be more accurate for those at the beginning and end of the sequence, phenomena known as the primacy and recency effects, respectively. By contrast, artificial neural network (ANN) models are typically designed with a memory that decays monotonically over time. Accordingly, ANNs are expected to show the recency effect but not the primacy effect. Contrary to this theoretical expectation, however, the present study reveals a counterintuitive finding: a recently developed ANN architecture, called structured state-space models, exhibits the primacy effect when trained and evaluated on a synthetic task that mirrors psychological memory experiments. Given that this model was originally designed for recovering neuronal activity patterns observed in biological brains, this result provides a novel perspective on the psychological primacy effect while also posing a non-trivial puzzle for the current theories in machine learning.

Instruction-tuned large language models (LLMs), such as ChatGPT, have led to promising zero-shot performance in discriminative natural language understanding (NLU) tasks. This involves querying the LLM using a prompt containing the question, and the candidate labels to choose from. The question-answering capabilities of ChatGPT arise from its pre-training on large amounts of human-written text, as well as its subsequent fine-tuning on human preferences, which motivates us to ask: Does ChatGPT also inherits humans' cognitive biases? In this paper, we study the primacy effect of ChatGPT: the tendency of selecting the labels at earlier positions as the answer. We have two main findings: i) ChatGPT's decision is sensitive to the order of labels in the prompt; ii) ChatGPT has a clearly higher chance to select the labels at earlier positions as the answer. We hope that our experiments and analyses provide additional insights into building more reliable ChatGPT-based solutions. We release the source code at https://github.com/wangywUST/PrimacyEffectGPT.